Amazon A+ content gives registered brands richer detail pages to explain features, tell a brand story and improve conversion. This guide covers amazon a+ content requirements 2026 and delivers exact module recommendations, technical specs, an upload checklist and common fixes so your A+ pages pass review and perform well.<\/p>\n
A+ Content (also called Enhanced Brand Content historically) is the branded content block that appears below the fold on Amazon product pages. It supports multiple module types\u2014hero banners, comparison charts, image-and-text panels and more\u2014to communicate features and reduce returns.<\/p>\n
Only brands enrolled in Amazon Brand Registry or vendors with Vendor Central access can create A+ Content. Seller Central users must be registered brands before they can add A+ modules to ASINs.<\/p>\n
Amazon\u2019s 2026 updates tightened content policy, added stricter image validation and changed some mobile rendering behaviors. If you rely on A+ to drive conversion and lower returns, refresh assets and copy to match new rules and test on real devices. For market context on why keeping content current matters, see our Amazon Seller Statistics for 2026: Sales, AI, FBA and Advertising.<\/p>\n
Key policy points to follow before you design: no unverified medical or safety claims, avoid direct comparisons that name competitors, don\u2019t display third-party trademarks without permission, and don\u2019t include promotional text like coupons or external URLs. When writing persuasive copy, check compliance guidance such as How to Get Amazon Reviews Legally in 2026: A Compliance FAQ for Sellers to avoid copy that could trigger removals.<\/p>\n
Amazon enforces character and line limits in modules. Keep headlines concise (recommendation: under 60 characters), body copy short and scannable, and avoid repetition of claims already in your product title or bullets. Use clear feature-benefit structure and place key points in the first 1\u20132 lines of each module.<\/p>\n
Images must be original, show the product or lifestyle usage, and not contain unsupported text overlays making product claims (e.g., \u201c#1 recommended\u201d). Videos should be hosted in the A+ module\u2019s video slot and meet Amazon\u2019s video guidelines. Avoid busy backgrounds and ensure any on-image text is factual and supported by the product detail page.<\/p>\n
Common modules you\u2019ll use: hero banner (large visual at the top), comparison chart (features table), single-image modules, stacked image+text modules, four-image grid, and brand story templates. Choose modules that match the message you need\u2014use comparison charts for SKU family comparisons and hero banners for introductory storytelling.<\/p>\n
Below are practical, production-friendly recommendations that work across most A+ module templates. These are the sizes design teams typically deliver; confirm exact template constraints in Seller Central when building.<\/p>\n
These sizes reflect common A+ template widths (970 px desktop width). For best results, export web-optimized images with correct focal crops and avoid embedding critical text into decorative background areas.<\/p>\n
A+ is responsive. The desktop hero may crop for mobile, so always design with a center-safe area. For advice on the right number and sequencing of images per listing, see our guide How Many Images Does an Amazon Listing Need to Convert? which helps decide how many A+ visuals supplement main product images.<\/p>\n
Use high-quality JPEG (sRGB) for photographs and PNG for graphics with transparency. Aim for 72\u2013150 DPI for web, keep file sizes as small as possible without visible compression artifacts, and ensure sRGB color profile so colors render consistently. For expanded image requirements, our Amazon product image requirements in 2026 post provides a detailed guide for product image preparation and compliance.<\/p>\n
Keep body text short, use active language, and place keywords naturally\u2014A+ content can help conversions but avoid keyword-stuffing. Use readable font sizes in the design mock and ensure sufficient contrast for accessibility (dark text on light backgrounds). If you rely on SEO benefits, support A+ with strong backend search terms and product title optimization.<\/p>\n
Identify the ASINs you\u2019ll attach to the A+ page. Prepare one primary ASIN for the module build and list any additional ASINs that should use the same A+ project. Confirm brand registry and template availability before you start designing.<\/p>\n
From Seller Central, go to Advertising > A+ Content Manager, create a new project, select modules and upload assets. Save drafts and preview on desktop and mobile before submission. For operational help with Seller Central workflows referenced here, consult Amazon Seller Central Management Checklist for 2026 for step-by-step tasks you should complete before publishing.<\/p>\n
Track conversion rate changes, session share, unit session percentage and sales lift after A+ publishes. Tie content-driven conversion changes back to profit using our How To Calculate True Amazon Product Profit After FBA, PPC And Returns so you can assess ROI from content efforts, not just top-line sales.<\/p>\n
A+ itself is not a direct ranking field for Amazon search, but improved conversion and reduced returns send positive behavioral signals that can indirectly support organic position. Keep product titles, bullets and backend search terms optimized\u2014A+ should support those elements rather than replace them.<\/p>\n
A+ can improve landing page experience for shoppers who click ads, often increasing conversion and lowering ACOS. For benchmark guidance on how much conversion lift to expect and PPC interactions, consult our Amazon PPC Benchmarks in 2026: ACOS, TACOS, CPC and Conversion Rate (US Guide). Also ensure your product images and A+ visuals are consistent to avoid confusing customers.<\/p>\n
Effective modules use a strong hero with a clear center-safe product shot, a short headline, three benefit bullets and one comparison chart for SKUs. Visual hierarchy guides the eye from the hero to benefits and then to features.<\/p>\n
Packing an image with dense text, logos and badges often causes rejections or poor mobile readability. Remove unsupported badges and move explanatory text to copy fields with evidence on the detail page.<\/p>\n
Minor copy tweaks or image swaps can be edited in place. Rebuild when you redesign the visual system, change SKU families, or when performance metrics decline materially and testing suggests a different layout is required. If you want professional help with A+ content, Brandwink Amazon Services can assist with creative execution and publishing.<\/p>\n
Amazon\u2019s template constraints vary by module and marketplace. Use the recommended sizes in this guide as starting points (hero 970×600, thumbnails 300×300, mobile 600×400, video thumbnail 1280×720) and confirm template-specific requirements in Seller Central before final exports.<\/p>\n
Yes. Vendor Central historically has access to more advanced A+ templates in some regions. Confirm module availability in your account since access can vary by marketplace and Brand Registry status.<\/p>\n
Indirectly. A+ improves conversion and reduces returns\u2014metrics Amazon may use to evaluate listing quality\u2014so better A+ can support organic ranking through improved performance signals.<\/p>\n
Use JPEG for photos and PNG for graphics\/transparency, sRGB color profile and web-optimized resolution. For more image specifications, see Amazon product image requirements in 2026.<\/p>\n
Typical review times range from a few hours to several days depending on queue and whether the submission triggers a policy review. If content is rejected, address the issue and resubmit; complex disputes can take longer.<\/p>\n
Common reasons: unsupported claims, trademark or competitor references, image file errors, and excessive on-image text. Fix by editing copy to factual statements, re-exporting images per specs, and removing prohibited references.<\/p>\n
You can attach the same A+ project to multiple ASINs if the content accurately represents each product. For different variants or distinct products, customize modules so claims and specs match each ASIN.<\/p>\n
Need help building compliant A+ content?<\/strong> Request a free consultation with Brandwink to review your A+ strategy, assets and publishing workflow.<\/p>\n","protected":false},"excerpt":{"rendered":" A practical 2026 reference for registered brands: module sizes, asset specs, upload checklist and common errors to get Amazon A+ content approved.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Amazon A+ Content Requirements 2026 \u2014 Module Sizes","rank_math_description":"Practical 2026 guide to Amazon A+ content requirements, module sizes, asset specs, upload checklist and common fixes for registered brands.","rank_math_focus_keyword":"amazon a+ content requirements 2026","footnotes":""},"categories":[10],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-a-content"],"_links":{"self":[{"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":2,"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandwink.net\/blog\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}